In this latest television commercial from VOLCANO Fine Electronic Cigarettes, a group of friends watch a local football game and are obviously bothered by their friend who just smoked a cigarette and now smells like one. Suddenly, the football player disappears from the screen and comes flying into the house to tackle the stinky cigarette guy.

He reappears with an INFERNO ecigarette in hand from VOLCANO eCigs and now no longer smells like a human cigarette. Check out all the behind the scenes photos from the filming of "The Tackle".